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Perfect Selling, by Linda Richardson
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The USA Today and New York Times Bestseller!
Meet your sales objective and close more business in 20 minutes a day
- CONNECT with your customer immediately
- EXPLORE customer needs thoroughly and quickly
- LEVERAGE your solutions persuasively
- RESOLVE your customer’s questions and objections confidently
- ACT when the time is right
"Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have."
--Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell
"In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur."
--Larry Wilson, sales leadership guru and bestselling author
"For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling."
--Geoffrey James, journalist and author of the popular blog, "Sales Machine"
- Sales Rank: #306850 in Books
- Brand: Richardson, Linda/ Nalco Company (COR)
- Published on: 2008-07-07
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x .50" w x 5.30" l, .47 pounds
- Binding: Paperback
- 208 pages
About the Author
Linda Richardson is founder and executive chairwoman of Richardson, a leader in the global sales training industry, and the author of numerous influential books, including Stop Telling, Start Selling and Sales Coaching.
Most helpful customer reviews
1 of 2 people found the following review helpful.
You've got to be kidding me....
By J. Davis
I bought this book in the airport book shop while traveling to an appointment, the book was so simple and simpleminded that I needed and air sick bag. This is so 1980;s style of selling that has nothing to do with real corporate sales. This should be a book they give in high school business class as they say those that can do and those that can't teach. I have closed million dollar deals over breakfast, got on a plane and closed another deal the next day with a large retail chain CEO. It amazes ne how many corporations buy into this a training model. Goes to show you why big companies are not making thier comps,profits and handeling the right customers. Ethics are long gone for sales, it's just sell it and worry about the problems later. If I used these inane tools in my headquarter calls my business would not be what it is today. I would like to know who her largest customers were? What really did she sell? What was her biggest deal other than BS.
3 of 3 people found the following review helpful.
Perfect Selling
By Michael Taylor
"Perfect Selling" by Linda Richardson is a good title for anyone wanting to sharpen their sales skills. The book is around 170 pages and covers 5 main areas:
1. Connect - establish rapport with customers and really care about them.
2. Explore - ask good questions and find their need(s).
3. Leverage - after finding their need(s), show how your product/service can satisfy the need.
4. Resolve - learn to overcome objections.
5. Act - various techniques for closing the sale.
The book may be read in a few sittings and contains valuable content for the seasoned sales pro or anyone wanting to break into sales. While there may not be anything earth shattering, the book is a valuable resource.
Recommended.
3 of 3 people found the following review helpful.
Old School Excellence
By Greg Bahue
This is the way I was taught to sell many years ago. I've gotten so good that I have forgotten many of the primary techniques that are the fundamentals of sales. I bought copies for all of my sales guys. Very good tool.
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